POTENTIAL UNLEASHED.
Before aligning customers teeth,
this dental group decided to align
the team to create customer value.
THE CHALLENGE
To align and unite six dental practices across New Zealand behind the founders’ values and deliver better patient outcomes. To make the organisation less dependent on the founders and ready to scale.
STRATEGIC APPROACH
Define and document purpose, goals and patient value. Build a strong organisation and brand focused on customer-centricity. Implement streamlined processes, systems and structure across all practices to ensure consistent delivery of exceptional value.
IMPACT
“BlueOcean has helped us to build an overall more successful business model. Our practices are now consistently aligned and function as a united collaboration of brilliant minds creating better outcomes for each other and our patients. Our organisation now breeds success for everyone involved”
– Dr Adam Durning, Founder and Co-Director.
DELIVERABLES
- Implemented an efficient and strategic board
- A more resilient, structured, documented business
- Increased customer centricity and value
- A unified understanding of the core business values
- A process to identify and recruit star employees
- A strong brand identity and creative positioning
