Contour occupied and difficult space in a challenging market. Their customers ranged from spending $200 a month, to $200,000 in one solution. This broad spectrum of clients, and a focus on product features rather than customer benefit Meant it was time for Contour to rethink their strategy.
Align strategy, sales and service to achieve growth in a market dominated by large and influential competitors and clients
A strategic shift from equipment supplier to solutions partner. Redefinition and refinement of segmentation, targeting and value proposition. Ongoing sales and marketing knowledge exchange to provide a two-way market feedback loop and shape communications execution.
“Our working relationship with BlueOcean is a vital part of our Marketing Strategy. By closely aligning with our sales team, BlueOcean turns our marketing wish list into a reality. The analytics provided in their feedback are vital to ensure we are getting the “bang for our buck” that we budget on.” – James Morren, Director Contour International
- Customer centric strategy
- Sustained year-on-year growth
- Increased alignment between sales & marketing