Increase productivity, efficiencies and satisfaction across your organisation. We work with you to eliminate roadblocks, enhance workflow and get your team living and breathing your vision and strategy.
TEAM EMPOWERMENT Consolidate purpose, people and structure
ORGANISATION ALIGNMENT
What can you expect?
A seasoned team of business management and strategy consultants fully focused on gaining a comprehensive understanding of your business from the inside out in order to help you design and implement a solid structure, smart systems, and processes around your purpose, customers, and business objectives.
And a team in your camp, every step of the way, to make it stick.
Key deliverables
- Scope and deep review of your business context and objectives
- Definition of a clear purpose - Why > How > What
- Organisation design
- Team culture identity
- Structure of internal communication
- Systems and processes alignment
- Digital transformation
- Team performance indicators and tracking
- Implementation plan and action
Henrik Arlund - Co-founder, Director
TEAM EMPOWERMENT IN ACTION
Before aligning customers teeth,
this dental group decided to align
the team to create customer value.
THE CHALLENGE
To align and unite six dental practices across New Zealand behind the founders’ values and deliver better patient outcomes. To make the organisation less dependent on the founders and ready to scale.
Approach
Define and document purpose, goals and patient value. Build a strong organisation and brand focused on customer-centricity. Implement streamlined processes, systems and structure across all practices to ensure consistent delivery of exceptional value.
Impact
“BlueOcean has helped us to build an overall more successful business model. Our practices are now consistently aligned and function as a united collaboration of brilliant minds creating better outcomes for each other and our patients. Our organisation now breeds success for everyone involved” – Dr Adam Durning, Founder and Co-Director.
Delivered
- Implemented an efficient and strategic board
- A more resilient, structured, documented business
- Increased customer centricity and value
- A unified understanding of the core business values
- A process to identify and recruit star employees
- A strong brand identity and creative positioning
Delivered
- Implemented an efficient and strategic board
- A more resilient, structured, documented business
- Increased customer centricity and value
- A unified understanding of the core business values
- A process to identify and recruit star employees
- A strong brand identity and creative positioning
The bee who flew from Katikati to Portland US.
100% Kiwi family-owned, socially loved.
THE CHALLENGE
Help a business that had achieved light-speed growth to affirm their values and amplify their message to tackle big new markets where the competition already had a foothold.
Approach
Listen and learn the back story. Primary and secondary market research to understand the end-customer. A new value proposition, brand refresh, customer journey mapping and market penetration strategy.
Impact
“BlueOcean has help us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world. Working with BlueOcean is fun. They are helping us to develop better opportunities in some international markets” – Julie Hayes, Director BeeNZ Honey of New Zealand
Delivered
- Strategy, positioning and international go-to-market plan
- Customer journey map and associated asset build
- Creative direction, ideation and execution
- Digital transformation through a global intranet, extranet & eCommerce engine
Delivered
- Strategy, positioning and international go-to-market plan
- Customer journey map and associated asset build
- Creative direction, ideation and execution
- Digital transformation through a global intranet, extranet & eCommerce engine
A content creation framework that allows the team to deliver the right message to the right audicence in the precise stage of the customer journey.
100% B2B strategic beauty > in action.
THE CHALLENGE
Align strategy, sales and service to achieve growth in a market dominated by large and influential competitors and clients
Approach
A strategic shift from equipment supplier to solutions partner. Redefinition and refinement of segmentation, targeting and value proposition. Ongoing sales and marketing knowledge exchange to provide a two-way market feedback loop and shape communications execution.
Impact
“Our working relationship with BlueOcean is a vital part of our Marketing Strategy. By closely aligning with our sales team, BlueOcean turns our marketing wish list into a reality. The analytics provided in their feedback are vital to ensure we are getting the “bang for our buck” that we budget on.” – James Morren, Director Contour International
Delivered
- Customer centric strategy
- Sustained year-on-year growth
- Increased alignment between sales & marketing
Delivered
- Customer centric strategy
- Sustained year-on-year growth
- Increased alignment between sales & marketing
