TEAM EMPOWERMENT Consolidate purpose, people and structure

Increase productivity, efficiencies and satisfaction across your organisation. We work with you to eliminate roadblocks, enhance workflow and get your team living and breathing your vision and strategy.


What can you expect?

A seasoned team of business management and strategy consultants fully focused on gaining a comprehensive understanding of your business from the inside out in order to help you design and implement a solid structure, smart systems, and processes around your purpose, customers, and business objectives.

And a team in your camp, every step of the way, to make it stick.

Key deliverables

  • Scope and deep review of your business context and objectives
  • Definition of a clear purpose - Why > How > What
  • Organisation design
  • Team culture identity
  • Structure of internal communication
  • Systems and processes alignment
  • Digital transformation
  • Team performance indicators and tracking
  • Implementation plan and action


The DentistsContour InternationalLake Taupo Holiday Resort

Before aligning customers teeth,
this dental group decided to align
the team to create customer value.


To align and unite six dental practices across New Zealand behind the founders’ values and deliver better patient outcomes. To make the organisation less dependent on the founders and ready to scale.


Define and document purpose, goals and patient value. Build a strong organisation and brand focused on customer-centricity. Implement streamlined processes, systems and structure across all practices to ensure consistent delivery of exceptional value.


“BlueOcean has helped us to build an overall more successful business model. Our practices are now consistently aligned and function as a united collaboration of brilliant minds creating better outcomes for each other and our patients. Our organisation now breeds success for everyone involved” – Dr Adam Durning, Founder and Co-Director.


  • Implemented an efficient and strategic board
  • A more resilient, structured, documented business
  • Increased customer centricity and value
  • A unified understanding of the core business values
  • A process to identify and recruit star employees
  • A strong brand identity and creative positioning
The Dentists The Dentists The Dentists The Dentists The Dentists The Dentists

A content creation framework that allows the team to deliver the right message to the right audicence in the precise stage of the customer journey.
100% B2B strategic beauty > in action.


Align strategy, sales and service to achieve growth in a market dominated by large and influential competitors and clients


A strategic shift from equipment supplier to solutions partner. Redefinition and refinement of segmentation, targeting and value proposition. Ongoing sales and marketing knowledge exchange to provide a two-way market feedback loop and shape communications execution.


“Our working relationship with BlueOcean is a vital part of our Marketing Strategy. By closely aligning with our sales team, BlueOcean turns our marketing wish list into a reality. The analytics provided in their feedback are vital to ensure we are getting the “bang for our buck” that we budget on.” – James Morren, Director Contour International


  • Customer centric strategy
  • Sustained year-on-year growth
  • Increased alignment between sales & marketing
Contour International Contour International Contour International

The local tourism business that kept growing despite the travel restrictions and disruptions of 2020.


Stand independent from a holiday park chain after heavily investing in upgrading their park to a holiday resort; and wanted to create long term growth strategy.


Clarify and refine a clear value proposition by shifting their strategy from product to customer centric. Align strategy, people and marketing execution to communicate value to both customers and employees. Claim a place in the hearts of kiwis and create a pricing strategy to maximise yield and occupancy.


“Blue Ocean Marketing’s strategy and execution have aligned our holiday park’s identity and customer experience to our growth ambitions. The team of specialists help us define our new identity of independence” – Lloyd


  • Customer centric strategy
  • Organisational Alignment
  • Iconic brand
  • 10 to 1 ROI on total engagement
  • 36% increase in online reservations
  • Continued growth year on year 
Lake Taupo Holiday Resort Lake Taupo Holiday Resort Lake Taupo Holiday Resort Lake Taupo Holiday Resort Lake Taupo Holiday Resort

Potential Unleashed

Experience the great chain reaction
of team empowerment

It’s time to build up on your company’s culture where
different talents develop their potential together.


Where would you like to meet?