THE CHALLENGE

Help a business that had achieved light-speed growth to affirm their values and amplify their message to tackle big new markets where the competition already had a foothold.

APPROACH

Listen and learn the back story. Primary and secondary market research to understand the end-customer. A new value proposition, brand refresh, customer journey mapping and market penetration strategy.

IMPACT

“BlueOcean has help us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world. Working with BlueOcean is fun. They are helping us to develop better opportunities in some international markets” – Julie Hayes, Director BeeNZ Honey of New Zealand

DELIVERED

• Strategy, positioning and international go-to-market plan 
• Customer journey map and associated asset build 
• Creative direction, ideation and execution  
• Digital transformation through a global intranet, extranet & eCommerce engine