THE CHALLENGE

Stand independent from a holiday park chain after heavily investing in upgrading their park to a holiday resort; and wanted to create long term growth strategy.

APPROACH

Clarify and refine a clear value proposition by shifting their strategy from product to customer centric. Align strategy, people and marketing execution to communicate value to both customers and employees. Claim a place in the hearts of kiwis and create a pricing strategy to maximise yield and occupancy.

IMPACT

“Blue Ocean Marketing’s strategy and execution have aligned our holiday park’s identity and customer experience to our growth ambitions. The team of specialists help us define our new identity of independence” – Lloyd

DELIVERED

• Customer centric strategy
• Organisational Alignment
• Iconic brand
• 10 to 1 ROI on total engagement
• 36% increase in online reservations
• Continued growth year on year